An elite group of fewer than 30 agencies out of more than 8,000 in North America, the enhanced partnership between the Professional Travel Agents of North America (PTANA) and Cruise Line International Association (CLIA) provides high-level visibility within the cruise industry, exclusive access to signature industry events, live and virtual training customized to the agency, as well as an opportunity to invest in their travel agents by providing them with access to CLIA’s Individual Agent Membership at a reduced rate.
CLIA (Cruise Line International Association) is a global organization that fosters members’ success by advocating, educating and promoting the common interests of the cruise community. CLIA Membership raises your professional credibility and reputation within the leisure travel industry and is designed to help you navigate the cruise industry, retain talent, attract more clients and increase your earnings.
Current PTANA members are eligible to join or renew membership with CLIA at a reduced rate. CLIA’s Individual Agent Membership provides instant industry recognition with the CLIA EMBARC ID, access to comprehensive professional development and training, cruise line and partner commission opportunities, and exclusive personal travel perks and discounts. Individual Agent Membership also opens the door for you to pursue and achieve CLIA Certification.
Booking Credentials
Your Agency’s CLIA Industry ID Number is your key to booking directly with our Cruise Lines and partners. Each individual with an Individual Agent Membership receives an ID card with your Personal EMBARC ID. Ensure within your CLIA Profile at sign-up / renewal you indicate your primary travel agency (if you have a host) as well as PTANA as your secondary affiliation. This ensures you receive PTANA’s premiere status.
Complimentary Individual Agent Membership
If you choose Travel Agency Membership with CLIA, your agency membership includes one Individual Agent Membership for yourself or an agent of your choosing, a value of $119.
Professional Development
Industry-leading training and certification programs take your career to the next level.
Commissions and Travel Perks
Bonus commissions and personal travel discounts from CLIA Cruise Lines and partners. PTANA’s CLIA affinity program offers discounts on office supplies, shipping, and computers. Your printed agency bonus commissions are included in your welcome packet. You can also access PDF coupons with submission instructions in your cruising.org profile after logging in.
Agent Finder
Individual Agent CLIA members can purchase CLIA’s online Agent Finder (a $19.95 value), to promote yourself and your agency to consumers looking for credible and informed cruise-focused travel professionals.
Relevant and Timely Information
Members-only webinars and our monthly Travel Agent Cruise News deliver the latest information on the cruise industry.
Attract and Retain Top-producing Talent
One of the best benefits you can provide your agents is the ability to join CLIA as Individual Agent Members. Remember, agents cannot join CLIA unless their agency is a current member or if you are a current member of PTANA, which is a Premier Consortia Agency Member with CLIA.
PTANA Premier Member Benefits: (Benefits are per Travel Agency Member)
- Agents affiliated with PTANA will be entitled to $50 dues discount for each agent who joins CLIA as a Individual Agent Member (IAM). PTANA Agents will pay annual dues of $79 instead of $119 (a 42 percent discount).
- Agents must designate themselves as an associate/member of PTANA as a consortium for the discount to be automatically applied at check-out. On average, a Premier Consortia Member saves its agents, collectively, $50,000 in annual dues with this benefit.
- Four complimentary CLIA online courses carrying certification credits for every affiliated agent who joins CLIA as an Individual Agent Member (a $236 value per agent). Certain exclusions apply.
Individual Travel Agent Membership Enrollment Instruction:
Log into your MyCLIA account.
- Click on the Join/renew on your My CLIA Dashboard.
- Once on the application page click on Individual Agent Membership Application.
- Complete the application and affiliate with PTANA by selecting it from the consortia drop down list.
- Once the application is completed you will receive a confirmation email. CLIA will you your Agent Welcome Kit and ID Card that should be received in an estimated 2-3 weeks.